Salesforce Admins: Creating a Greener Future – Jenny’s Admin Tip #29

Screen Shot 2015-06-11 at 15.32.45Sustainability is a word we are only going to hear more often, and with good reason. The message is clear, we all have a role to play in the ongoing effort to minimise our impact on the environment. If we are going to preserve our planet for the generations to come, action is essential. However, the challenge ahead of us is huge and every bit of conscious effort to protect our one and only Earth is essential.

As an individual, you may already have your own way of protecting the planet e.g. recycling, bags for life, walking to work etc. These are the conscious choices we make, right? However, what if I told you that as an Admin being at your desk right now on Salesforce you are helping save the planet? Before you write me off as being crazy, let me talk you through just how green fingered you and actually are.

You already know (or do now), that is big. So big that not only is it the World’s largest provider of customer relationship management software (CRM), but it has also been ranked the ‘World’s Most Admired Company’ and #7 ‘Best Company to Work For’ by Fortune Magazine, and the ‘World’s Most Innovative Company’ (3 years running) by Forbes. So it makes sense that is also a big player in sustainability.

So what are and its people/customers (you) doing to help reduce their environmental impact?

Multi-Tenant Cloud Platforms

The key to reducing’s Carbon footprint in one word is multitenancy – a shared utility that optimises computing resource for all customers. There is only one outcome to this – incredible environmental savings. Admins, lets think about it. You are part of a multi-tenant platform that not only enables Salesforce to use a smaller number of servers, but as a result, the core platform is 98% more carbon efficient than on premise software (WOW!) By using the cloud, you helped to decrease carbon emissions by 1 million tonnes in 2014. I think that deserves a green-footed standing ovation!

Want to see how much carbon you are saving? Check out the Salesforce Carbon Calculator here.


Earthforce are the #GreenHero’s when it comes to sustainability awareness. These Salesforce employees not only volunteer to promote and celebrate environmental responsibility at, but they raise awareness for issues like energy conservation, recycling, low-carbon commuting. They also aim to help support and implement green solutions to help run in a more environmentally friendly way. These guys are one step closer to creating a green world for all!

It would be great if Salesforce opened Earthforce up to it’s customers too. We would also like to share the green love.


By building and downloading apps on the AppExchange you can help engage your employees in the environment, whether that be harnessing Chatter to post about sustainability best practices or using charts to track and manage your sustainability performance goals. Admins, if you think you need an app that could help manage your green goals then check out these –

  • Chatter Green Feeds: Bringing you green tips and news to your feed to help you and your company become more green. –

  • Sustainability Cloud: Enables you to track, manage and reduce your consumption and cost of natural resource

There are more tools on the AppExchange so go check them out and if you can’t find what you’re looking for, then why not build your own!

For more information on how Salesforce and you are helping save the Planet check out this short video by Graham Smith – CFO, or check out the Sustainability Report here.

Want to hear more about green technology? Join Desynit at the South West Salesforce User Group – Forcewest on the 8th July. It’s going to be a fun one!

See you next week.


Screen Shot 2015-06-11 at 15.32.45
By Jenny Bamber
11 June 2015
Jenny's Admin TipsThe Good Systems Blog

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