Ok. So the idea of having a social collaboration network embedded within your CRM, similar to the likes of Facebook or Twitter, is enough to send alarm bells ringing around the management team.
Your workforce is already a social environment and the idea of activating Chatter seems like a strategy meeting not worth having! After all, how will you have control on what users post, when they post and who they post to. How can the company grow with idle, none work specific chitchat. I mean does the world need more cat videos (well yes, but…), DOES your company need cat videos?! I digress, the gist is that these are the questions and fears that companies both large and small have when they are first introduced to Chatter.
So while expectations for using Chatter are low, the reality is far more appealing:-
Talking about about what you had for dinner last night is probably not going to be the best start to using Chatter. Chatter etiquette is something that will be formed throughout your chatter implementation and subsequently moderated through training. A good implementation may not stop your users chatting about what they watched on tv, but you will be able to moderate the discussions to focus on business. Here’s how you can leverage Chatter to increase internal communication and help get helpful chatter flowing in the right direction:-
Yes, you can share links, yes you can share documents and yes this may lead to the possibility of a meme or two being posted. And while ‘One does not simply post without thinking of it’s importance’, Chatter’s sharing capabilities helps to maintain and grow relationships by enabling users to share information that is relevant. Here is how Chatter can make users more productive:-
So if you think Chatter isn’t delivering the enhanced communication required to facilitate your forecasted growth. The advanced reporting could show you where improvements in your communication strategy are required. You can:.
See chatter doesn’t seem that bad right?
Social media as an employee engagement tool, if correctly planned and implemented should; reduce the number of meetings; reduce email traffic; stimulate greater idea generation, encourage greater employee engagement more employee conversations and provide better access to information.
Still not convinced. Maybe a quote from Colin Griffith – Technology Project Manager @BSkyB will help:- “Chatter gives you a voice…”
So I ask. What is the Chatter with you now?
See you next week.
Jenny
Our independent tech team has been servicing enterprise clients for over 15 years from our HQ in Bristol, UK. Let’s see how we can work together and get the most out of your Salesforce implementation.