I have to say, I left the Agentforce World Tour: London 2025 feeling very impressed. We know that Salesforce can put on a show, but my gosh did they pull it off this week.
Salesforce is a leading cloud-based software company that provides customer relationship management (CRM) solutions and a suite of applications focused on sales, service, marketing, and more.
I am a Salesforce Solution Architect, so my role is to design the big-picture plan for how an organisation can use Salesforce tools to work more efficiently and meet its goals.
World Tour is Salesforce’s biggest show, and this year with Agentforce (their AI solution) as the headline, the focus was clear.
From the slick badge collection, to the pitch perfect keynote, to the packed presentations, great food, great training sessions, and a wonderful interview with Louis Theroux to finish it all off.
I walked in with my pre-registered ticket, one quick scan and a “good morning Mr Spencer” later, I was handed my badge and off I went!
First up I headed to the training sessions and was thrilled to see Simon Connock, an absolute legend of the Salesforce training world, running a Data Cloud workshop.
Simon explained in his humorous, informative way, how Data Cloud can unify your organisations data, and allow you to take meaningful action. During the session not one, not two, but about five experts patrolled the room helping learners with their questions and with the hands-on work.
Next was the keynote, an almost surreal experience. It was so polished and so slick you might mistake it for a parody of a futuristic AI tech company.
There were moments when I half expected an AI drone to descend and offer me a cup of tea while reciting the company mission statement—straight out of a 90s sci-fi flick about evil megacorps. The future might be mildly terrifying… but it’s definitely arrived!
Despite that, Salesforce pulled it off; the UK staff understand the task, sell as confidently and as positively as possible, and don’t take themselves too seriously either.
They flipped backwards and forwards between one expert and another, one perfect demo to another, connecting all the products and all the clouds in a unified picture that made it seem like you’d be an idiot not to have Salesforce.
And even if you do know that Salesforce, like any piece of technology, is far from perfect, because the show is so impressive it makes you think – ‘you know what, it must be good; if they can pull this off, surely they can fix any of the lingering issues with AI hallucinations!’
Every year there are a handful of detractors popping up on social media who did not enjoy the event. They show frustration at how Salesforce is not giving a true representation of the realities of software delivery (often with some stronger words too) – and to be fair, they’re not entirely wrong.
It’s true that many customers are not ready for Agentforce yet. Their Salesforce org is plagued by a combination of poor data, inconsistent processes and users that are not engaged. Plugging an AI agent into an environment like that is not a recipe for success.
However, this is not a developer conference, it’s a Sales event, and Salesforce is very good at Sales. Sales is about creating an exciting, positive vision of the future that can inspire companies to take action and strive to do things better. It’s our job in delivery to turn that vision into reality, even if that means having some honest conversations about what is achievable first.
To top it all off, I have to say I really enjoyed the interview with Louis Theroux. It was such a back to reality moment.
Louis was exactly as he always seems to be – composed, charming and charismatic; he articulated the challenges of humanity, the challenges of empathy and connection, challenges that have always been there – but in a digital world are perhaps more present than ever.
Zahra, the Salesforce UK and Ireland CTO, was great also – she was in her element leading the conversation and she looked as polished as any TV interviewer you will ever see.
Agentforce World Tour: London 2025 was very much about…. Agentforce. If you didn’t already know what it was, it would be hard to unpick the reality from the seamless blend of marketing animations and not-quite-live demonstrations.
Agentforce is a Salesforce-native framework that provides a structured way to build, deploy, and manage automated service agents (or bots) to guide your internal users, or to engage directly with your customers through chat channels (and soon voice as well).
If you’d like to discuss anything Agentforce with certified experts, please drop us a message and we’ll arrange a time to talk you through it.
In summary, I left Salesforce’s Agentforce World Tour: London 2025 feeling impressed, feeling positive, feeling reflective. I’m keen to hear your stories too.
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